Your donor profile is one of the most important factors that must be understood when we devise strategies for a direct mail plan. Whether we are trying to find new donors for your acquisition program or determining who in your community gives to you and why, it all begins with analyzing the history of your past fundraising efforts and the demographics of your future market. The analysis may include:

  • Comprehensive Donor Analysis
  • Historical Program Analysis
  • Cross-Channel Marketing
  • Market Household Share
  • Benchmarking
  • Donor Profile Modeling
  • Donor Behavior Intelligence

RKD Alpha Dog starts with a complete review of your current file. A deep drill-down can truly show you where there are opportunities and where there may be areas of concern. These useful reports give you a practical and functional analysis that is much more valuable than just numbers. If you have questions about specific strategies you have tried or would like to try, your data can provide the answer. Making sense of your data is our specialty.