July 1, 2015

Education

Free Resources

Animal Welfare 2017 Digital Benchmark Report

We pulled together results from 20 of our animal welfare partners across the country. Click here to download 2016 data insights and explore digital marketing benchmarks.

Past Webinars

5 Keys to Google Grant Success

Google Ad Grants is a program that provides free in-kind advertising to select nonprofit organizations. Are you taking advantage of this $10,000 monthly budget? If so, that’s awesome, but are you using it effectively? Check back for a recording of this webinar to learn about Google Ad Grants program requirements, the latest updates from Google, how to leverage your paid search dollars, and the basics of conversion tracking and measuring success.

Digital Breakfast with Google

Check out this collaboration between us and Google on the power of online advertising and how it can drive fundraising programs. You can view a recording of the webinar, presentation slides, and additional resources here.

Mail File QC, Terminology, & Work Flow

This is a recording of a webinar covering quality control practices for data, the work flow process of direct mail, and a terminology overview. Our goal was to provide webinar attendees with a better understanding of the direct mail process and terminology in order to save time, money, and avoid confusion for the upcoming holiday season.

Glossary of Terms

Donor Data Cleansing 101

Rewatch this webinar about how to clean up your file, the importance of importing NCOA data into your database, and establishing guidelines for consistent future data entry. This webinar is perfect for anyone who is in charge or touches your donor database file! Click here for the reference cheat sheet document.